The CoSchedule headline analyzer tool uses research to help determine if your headline has the makings to potentially perform well in SEO and drive traffic and shares. I love how they breakdown what’s working for the headline and what isn’t. After you type in the headline you’re considering the tool analyzes it and spits out several numbers and graphs.
To demonstrate how the tool works, I’ll be sharing the results I got for the headline I used for this post “How to Create Headlines that are Read and Shared.”
The first result you see is your overall headline score. Falling within a scale of 0-100, this score combines several areas of analysis to tell you how good your headline is. Poor scores are shown in red, ok scores are shown in yellow and good ones in green. When I use the tool I shoot for headlines that are 60+. As you can see this one is a 75 which is one of the highest scores I've gotten for a headline.
Something I find very helpful is that until you refresh or navigate way from the page, you have a history of the headlines you analyzed. It shows your score and you can click on the past headlines to look over the data again. This feature is a lifesaver when I’m trying out different variations of a headline because I don’t have to write down or remember all the variations.
After providing your overall score, the headline analyzer breaks down what makes up that score. These results include information about the structure and word balance in your headline, how unique the headline is and it’s length.
The second section of results is about the word balance or overall structure of the headline. Your score here consists of a letter grade which is made up of four sections: common words, uncommon words, emotional words and power words. As you can see this headline received a B+ and is heavy on the common words, but light on the power and emotional words.
Next is the length analysis. The headline analyzer tells you if your character and word counts are within a comfortable range for getting click-throughs. This headline is right within the comfortable range for both.
Do you use a tool to create headlines for your blog posts?