,

The Importance of SEO for a Blog

SEO is an abbreviation of Search Engine Optimization. In a nutshell, it is the process of getting your site or blog ranked on the unpaid list of results of a search engine.

To create these lists, search engines 1. Crawl pages to build an index and 2. Determine which websites are most relevant and provide a ranked list to searchers.

SEO is the best free way to drive traffic to your site or blog. According to internetlivestats.com, Google can have an average of over 40,000 search queries worldwide every second. This equals to more than 3.5 billion searches each day. Can you imagine capturing just a little bit of that traffic for your blog?

The importance of SEO for bloggers | arelaxedgal.com 

For several months I’ve been trying to capture as much of this organic search traffic as I can. In May I captured more if it than I ever have. Comparing May to April my organic traffic increased 16% month-over-month! This made it my largest traffic driver for the first time ever! I couldn’t believe it.

This increase in organic traffic couldn’t have come at a better time as my social traffic decreased 50% month-over-month. This completely due to Pinterest. My traffic from Pinterest decreased 58% while my traffic from Facebook and Twitter both increased.

Another thing I saw this month was the visitors coming in from organic search tend to read few more posts during each visit than those who come in from social media.

When I saw this all I could think about was what a few other bloggers have started saying. You can’t and shouldn’t depend on social media to increase your blog traffic. SEO is very important for growing a blog.

To help increase my organic traffic I did several things to SEO optimize my blog. Some of the key things I did were
  • Included keywords and longtail keywords in old and new posts
  • Added related post links to old and new posts
  • Updated headlines to be more compelling and use keywords
  • Changed to a more mobile and SEO friendly design them

I’m hoping that I’ll be able to continue this trend with my organic traffic.

The importance of SEO for a blog | arelaxedgal.com

How I’m Doing with My 2017 Goals


1. Fully optimize arelaxedgal.com site for SEO by the end of Q1
Completed. As noted above my organic traffic increased 16% month-over-month and social traffic decreased dramatically due to a 58% decline in Pinterest traffic.

2. Retain readers on my site
In May I had slightly fewer new visitors than April. My bounce rate decreased less than 1%.

What really stood out to me is the Pages per Session increased by about 7% and Average Session Duration increased by 13%. This shows that visitors were interested in my content and stuck around to consume more content.

3. Grow my social followers and increase engagement
I saw a slightly greater increase in social followers in May than I did in April. This was driven primarily by Facebook.

The downside is my overall social engagement decreased. Not the direction I wanted this metric to go.

4. Grow my email subscriber list to at least 1,000 by 12/31
In May I got more serious about my email list and made several changes and updates. The biggest change I made was how my subscriber lists are set up.

Another thing I did was send out more emails in an effort to keep my subscribers engaged. I didn’t have many unsubscribes and I also got a little bit of site traffic from those emails.

Unfortunately these changes only led to about 15 new subscribers, but taking into account unsubscribers, I had one new net subscriber. This brings my total number of subscribers to 89.

5. Do a least one paid post a quarter
I’ve had a few brands reach out to me about sponsored posts. I’m working on getting more information and finalize details. Hopefully one of these will pan out into something viable for the quarter.

6. Create an image library of at least 24 images by year end
In May I added seven more images to my library bringing me to a total of 19 images in my library. I’m not five images away from my goal. I’m hoping I might surpass it.

What was your blog's biggest traffic driver in May?

Share:

2 comments:

  1. Hi Leah love your blog I couldn't find your Instagram did you delete the page? No more YouTube as well? btw am using my son's account 😊

    ReplyDelete
    Replies
    1. Thanks! I deactivated my Instagram account. It was getting to be too much. I still have the YouTube channel, but haven't created any new videos in a while. I may be picking that up again later this year. Thanks for reading.

      Delete

© 2014-2017 A Relaxed Gal. All Rights Reserved. All of the content on this site is for informational purposes only. I am not a professional in hair care, blogging, beauty, personal finance or life. All opinions are from my own personal experience.

See Disclaimer and Privacy Policy.