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How I'm Winning At Pinterest And You Can Too

If you’ve ever talked to other bloggers or read posts or tips about gaining new readers, you’ve probably also heard about Pinterest.

This may have conjured up several questions and perhaps a little doubt about why all of these people are singing the praises of Pinterest and how can one social media site bring them so many readers.


(This post includes affiliate links. Read my disclosure for more info.)

The reason is Pinterest isn’t a social network. (Gasp!) That’s right. Pinterest is way beyond that. Pinterest is actually a visual search engine. In fact, Evan Sharp, cofounder and chief product officer at Pinterest, recently told Business Insider that they see Pinterest as a search engine and not a social network.

Did you know that millions of people visit Pinterest every day to search for inspiration and ways to solve problems. This means that tutorials and product reviews are popular. People also use Pinterest is to shop, meaning there is money to be made on Pinterest.

As of July 2017, over 175 million men and women were on Pinterest. That’s a lot of people. And it would be great if you could attract some of those millions to your blog.

Ok, so enough about how good Pinterest can be for your blog or online business. You probably want to know how you can, as they say, harness the power of Pinterest.

1. Get a business account

First off, if you haven’t already you need to have a Business Account on Pinterest. The benefit of a business vs. a personal account is you can have branded or rich pins, and you get access to analytics so you can see how your profile is performing.

2. Write an awesome bio

You want your bio to be compelling and uses keywords to let people know what you offer so they know why they should follow you and pay attention to your pins.

Here’s my bio. You can see that I used keywords for my topics and a link that takes you to my newsletter sign up.




Recently I’ve been seeing more and more people saying that your bio is less important than it used to be now that people don’t need to follow you to have your pins show up in their feed.

I think there is some validity to that as I have less than 3,000 followers as of the writing of this post. But over the last couple of weeks, my monthly viewers were over 500,000.

On the flip side, your profile still has some importance. When people are searching for a specific topic, your profile can show up in the results depending on the keywords you use. So without a well-written, keyword optimized bio, you could be missing out on some repins.

3. Create attractive boards

You want to have more than a handful of boards, believe me. So when creating your boards think about how they relate to your blog or online business and if your audience would be interested in them.

For example, if you sell pet supplies online having boards about makeup and skincare don’t make a lot of sense. But having boards about dog beds and pet food do.

If you look, all of my boards are related, admittedly some more loosely than others, to my blog topics of hair, beauty, blogging and personal finance. This way people know what they are getting when they follow me or my boards.

4. Follow people similar to you

Before you even start pinning your own content, I recommend you start following other pinners who pin content similar to yours.

This provides you with related pins other than your own that you can add to your boards. While Pinterest is a great way to expose your content, you don’t want it to be all about you. Pinning just your own content looks selfish. (Yep, I said it.) It also gives you enough pins to spread throughout the day and make your boards more interesting.

I’ve seen many Pinterest tips touting an 80/20 rule or 50/50 rule for how many pins should be yours and someone else's. I used to try to stick to those rules, but since I stopped paying attention to them, pinning is less stressful and I’m also seeing more of my pins perform better than before.

As icing on the cake, when you follow a fellow blogger sometimes they follow you back.



5. Design multiple eye-catching pin templates

Yes, you need multiple pin designs. No one wants to see the exact same pin from you over and over. I don’t even want to see my same pins over and over.

Currently, I have four different pin designs. Each design has a couple of variations using different placements for the design elements.

By having these different designs I can make multiple pins for each of my posts. And with each pin, I use a different headline giving Pinterest searchers different opportunities to find and be drawn into my posts.

One other thing to think about when creating your pin templates is to make sure they are long. When I say long I say long that should be at least the following dimensions

The reason you need long pins is 80% of pinners use the Pinterest app, so they are browsing throughout the day on their phones. This makes having long pins even more important. The longer your pin is, the less likely it will get lost in the mobile feed.


6. Have a Pinterest-friendly blog

You can’t do well and win at Pinterest if no one is pinning your content. You can’t and shouldn’t be solely responsible for adding your content to Pinterest. You readers should be sharing and pinning as well.

If you want your readers to pin your content for you, you have to give them a reason to and make it easy for them to do it. A couple of quick ways to do this include using long images in posts and adding a pin it button to your images.

There are some additional things you can do that you can read about in my post about how to make your blog Pinterest friendly.

7. Choose and use a scheduling tool

Manually pinning can be fun, but it can also be time-consuming. It can also be hard if you have a full-time job and can only fit your pinning in when you first wake up, during lunch and right before you go to bed.

I don’t have time to spend pinning all day so I started using BoardBooster to pin for me throughout the day. Recently I came to the realization that while BoardBooster is great, I needed an upgrade. So switched to using Tailwind.


Gain more readers with Pinterest | A Relaxed Gal: Hair + Beauty + Blogging + Finance

Let me tell you. Tailwind is awesome sauce! They are the official Pinterest scheduling tool so you don’t have to worry about Pinterest deciding to block them from pinning for you.

Tailwind is so easy to use because of their many great features.

Smart scheduling: Tailwind will analyze your account and provide recommendations on the best times for you to pin. What’s really cool is the times can vary by day because they analyze each day independently.

Multiple ways to post: They have an app for phones and tablets that you can use when you’re on the go. Also, you can easily pin any page with just the click of a button with the Tailwind browser extension. Including pins from within the Pinterest app.

Batch upload: When it comes to your own pins, you have the option to create them by doing batch uploads of images and adding them to your queue.

Analytics: Tailwind provides you with reports on which are your top boards and which pins are top performers.

Tailwind costs about $10 a month with an annual plan or $15 a month with a month-to-month plan. Either plan is a pretty good deal for all that you get. I’m personally signed up for the annual plan which saved me about $5 a month. You can sign up for a free trial and see it action for yourself by using my affiliate link.

If you’re not convinced, maybe a few numbers will help. Since I started using Tailwind I’ve seen a steady increase in
  • Avg daily viewers: up 25%
  • Avg daily impressions: up 8%
  • Average daily clicks: up 19%
  • Average daily saves: up 27%

And about 40% of my visitors each month find me through Pinterest! That is a lot.

8. Join group boards

Put simply group boards are Pinterest boards that multiple people pin to. The magic to group boards is that it gives you the potential to have your pins seen by a lot of people. Sometimes thousands.

Because utilizing group boards gives you a larger audience it can help your pins go viral, drive more clicks and readers to your blog or online business.

The downside about group boards is finding them. I’ve been able to find group boards by Googling “Pinterest group boards," searching for group boards on Pinterest and looking at the profiles of the people I follow to see which group boards they pin to and follow.

If you blog about hair care, I have a Healthy Hair Care group board. Just the follow the instructions in the board description to request an invite.

9. Join Tailwind Tribes

Whether you’re a Tailwind subscriber or not, you can join Tailwind Tribes. They are sort of like group boards, only they are hosted within Tailwind. This is a newish feature that Tailwind has been testing.

Here's how Tailwind Tribes works. Members of the Tribe add their related pins to the Tribe queue. Each member is then free to post those pins to their own boards.

This is a great way to amplify your audience on Pinterest and get your pins in front of more people. In one of the Tribes I’m a part of I’ve seen a reach of over 663,000 (reach is the potential number of impressions/people who’ve seen my pins from reshares).

Tailwind Tribes can also be an unscientific way to see what pin designs and headline types work best.

The downside to Tailwind Tribes is you can’t just join a tribe, you have to get an invite. I found the tribes I’m a part of by searching for Tailwind Tribes that are for my blog topics. But if you're interested in joining a skincare and makeup tribe, you're welcome to request an invite to my tribe. It's called Beauty: Skincare and Makeup

So who wants to win at Pinterest?!

You can get started today by signing up for Pinterest here and signing up for a free trial with Tailwind.


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2 comments:

  1. Great article with actionable steps! I've tried many of these on my Pinterest profile and they definitely work (slowly but surely)!

    ReplyDelete
    Replies
    1. Glad you've been seeing success with Pinterest Andrew! It was a slow build for me as well, until one day my Pinterest profile just took off. Have you joined any good Tailwind Tribes?

      Delete

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