- Creating and maintaining a consistent look and feel for my content
- Publishing content on a consistent basis
- Promoting my content more
All of the above items didn't quite happen in 2015, but that's probably because I didn't have any real focus or goals other than publishing posts. So I've created some goals for 2016 that are specifically for my blog.
1. Creating and maintaining a consistent look and feel for my contentFinish the blog rebrand by end of Q1 2016
One thing I wish I had done when I first started my blog was really think through the strategy and branding. Because I didn't think through my blog strategy or branding I ended up with an inconsistent look and feel. Also the focus of my blog was too narrow, relaxed hair, so I ended up with a few non-hair posts that to me stuck out like a sore thumb.
I'm now in the process of overhauling the blog by changing the blog name, revising graphics, colors and fonts. I've also created created a post signature that I've been adding to all past and new posts and will be creating a logo. I am working to have the rebrand complete and fully implemented by end of Q1.
Keeping the content focused on key topics
In thinking through the blog rebrand, I've also been thinking through the types of topics I want to cover and have determined three areas: hair (healthy and relaxed), beauty, and life. All of which are broad, so I'm working through what the 3-4 subtopics will be for each area. I'm working to have that completed by the end of Q1 as well.
2. Publishing content on a consistent basisPost on the blog at least once a week
In 2015 I had created a posting schedule of twice a week - once during the weekend and once mid-week. That lasted about two minutes and for the rest of the year I ended up posting content whenever I got around to creating and completing it. In 2016 I want to be more consistent about posting as that is a good way to grow and sustain a following. So my goal is to publish one new post a week on Saturday.
Upload a new video at least once a month
Shooting and editing videos take a bit of time and due to my schedule I do the shooting and editing all on the weekend. So I feel that once a month is a good cadence to start with. An new videos will go live the last Sunday of the month.
3. Promoting my content moreParticipate more on social media
I've found this to be a great way to promote content and drive traffic, so I want to make sure I'm fully utilizing my social platforms.
Find other areas for content promotion
I'll do this, by reading and seeing what other bloggers are doing. Some ways I promoted my content in 2015 was through blog linkups and StumbleUpon. Both which brought several new readers and followers to my blog.
What goals have you set for your blog?