Setting Yearly Blog and Branding Goals

As I get more serious with blogging I've come to the realization that I also need to be more serious about how I create and publish content. Content that is focused is what draws in readers, keeps readers coming back and makes them want to share with others. With this in mind, I determined three areas that I want to focus on in 2016.

I chose these three areas because they didn't quite happen in 2015, but that's probably because I didn't have any real focus or goals other than publishing posts. To help me achieve the goals I've determined a few action items for each of them.

Setting Yearly Blog and Branding Goals | A Relaxed Gal

(This post includes some affiliate links. Should you click an affiliate link and make a purchase I may receive a small commission at no extra cost to you.)

1. Create and maintain a consistent look and feel for my content

Finish the blog rebrand by end of Q1 2016

One thing I wish I had done when I first started my blog was to really think through the strategy and branding. Because I didn't think through my blog strategy or branding I ended up with an inconsistent look and feel. Also, the focus of my blog was too narrow, relaxed hair, so I ended up with a few non-hair posts that to me stuck out like a sore thumb.

I'm now in the process of overhauling the blog by changing the blog name, revising graphics, colors and fonts. I've also created a post signature that I've been adding to all past and new posts and will be creating a logo. I am working to have the rebrand complete and fully implemented by end of Q1.

Keep my content focused on my key topics

In thinking through the blog rebrand, I've also been thinking through the types of topics I want to cover and have determined three areas: hair (healthy and relaxed), beauty, and life. All of which are broad, so I'm working through what the 3-4 subtopics will be for each area. I'm working to have that completed by the end of Q1 as well.

2. Publish content on a consistent basis

Post on the blog at least once a week

In 2015 I had created a posting schedule of twice a week - once during the weekend and once mid-week. That lasted about two minutes and for the rest of the year I ended up posting content whenever I got around to creating and completing it.

In 2016 I want to be more consistent about posting as that is a good way to grow and sustain a following. So my goal is to publish one new post a week on Saturday.

Setting yearly goals for my blog |

Upload a new video at least once a month

Shooting and editing videos take a bit of time and due to my schedule, I do the shooting and editing all on the weekend. So I feel that once a month is a good cadence to start with - a new video will go live the last Sunday of the month.

3. Promote my content more

Participate more on social media

I've found this to be a great way to promote content and drive traffic, so I want to make sure I'm fully utilizing all my social platforms.

Find other areas for content promotion

I'll do this, by reading and seeing what other bloggers are doing. Some ways I promoted my content in 2015 was through blog linkups and StumbleUpon. Both which brought several new readers and followers to my blog.

What goals have you set for your blog?


Follow Me On Instagram - @arelaxedgal