Keep reading if you're looking for good discounts on hair and beauty items.
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About The 21 Days Of Beauty
This is a sale that Ulta holds about twice a year. Once in the spring, and the other later in the year, about the end of summer or early fall. I feel like this is one of Ulta's more popular and anticipated sales. This is probably because you can get a pretty deep discount, 50% off, on some higher-end or what Ulta calls "prestige products" than you may be able to get for the rest of the year.
Ok, let's get into the details of the sale.
Daily Beauty Steals
Each day of the sale has what is called Daily Beauty Steals. These are products that are 50% off, but only for that one day. That means the products on sale change every single day. If you missed something, you may get a second chance, though, as sometimes, Ulta may re-release some or all of the steals the day after the sale ends. They usually do it as a "surprise," so it's not guaranteed to happen.
The great thing is that Ulta releases a list of most of the Beauty Steals several days before the sale starts, so you can plan which days you'll shop, put things in your shopping cart early, and even budget your beauty funds. You can see the full list here.
The brands and products featured during the sale vary year to year. There are some brands I haven't seen be part of the sale for a few years now. Sometimes a brand may come back for another year, but the product mix is different every sale. There are also always new brands that join the sale, keeping it feeling somewhat fresh.
Related read: 10 Top Hair & Beauty Picks To Buy At Ulta
Weekly Beauty Steals
Ulta also has some products that are on sale for an entire week. The dates for the weekly steals are
Diamond and Platinum members
Starting March 5, 2026, Diamond and Platinum members will get exclusive access to shop a selection of the sale first. It looks like the access will be for up to 35 of the beauty steals.
It also looks like there may be some Daily Steals that are exclusive to Diamond and Platinum members. So, another thing to look for when you shop.
How to shop the event
You can shop online or in the store. You will need to pay attention to what's available online only as there are some Beauty Steals and some products you can only buy online. Another thing to pay attention to is whether some of the items are exclusive to Diamond and Platinum members.
Ulta encourages those interested in the sale to sign up for texts and emails for sale updates.
There is free shipping for everyone on orders of $35+. There's free shipping for those with Diamond and Platinum status with a Beauty Steal purchase.
Related read: My Favorite Beauty Products For My Oily Skin
Shop the Daily Steals
I've listed all of the Daily Beauty Steals as of the writing of this article. Keep in mind that you can only get the discount on the specific date noted for each of the items. Also, some items are online only and can't be ordered online and picked up in-store.
Follow my LTK Store to see my Beauty Steal selections.
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