Is The Target Daily Facial Cleanser A Dupe For Cetaphil?

Whenever I can I look for ways to save some money. It may be a dollar here, fifty cents there which don’t seem like a lot but over time it all adds up. That includes looking for skincare dupes or cheaper alternatives to my more “expensive” skincare products.

Recently I decided to try and find a dupe for the Cetaphil Daily Facial Cleanser that I use in the morning to wash my face. I think I may have found one.

target up & up daily facial cleanser sitting next to cetaphil daily facial cleanser.
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The Cetaphil Daily Facial Cleanser can range from $7.99 to about $11.50 depending on the store and the size of the bottle being purchased (not including travel-sized bottles). While it's not incredibly expensive over time that adds up especially if you're looking to tighten your budget.

Thankfully I rarely pay full price because I typically try to stock up when the facial cleanser is on sale and/or I have coupons. For the times when I’m not able to save with a coupon or a sale, I’d like to have a cheaper alternative.

My dupe for the Cetaphil Daily Facial Cleanser is the Up & Up Daily Facial Cleanser.

When looking for something that compared to the Cetaphil Daily Facial Cleanser I wanted something that had the same gel-type consistency, foamed really well, and didn’t irritate or dry out my skin making my skin feel tight and uncomfortable.

My oily skin likes gel and foaming cleansers which are two features that the Cetaphil Daily Facial Cleanser has. It claims to
  • Gently deep clean to remove dirt, excess oils, and makeup without leaving the skin dry or tight
  • Reduce the appearance of pores
  • Reinforce the skin's moisture barrier using a dermatologist-backed blend of vitamin B3, vitamin B5, and hydrating glycerin
  • Defend against 5 signs of skin sensitivity including dryness, irritation, roughness, tightness and a weakened skin barrier.

The Up & Up Daily Facial Cleanser is a gel that foams when activated with water and movement like the Cetaphil Daily Facial Cleanser. The texture of the two cleansers is very similar. The Up & Up Daily Facial Cleanser claims to 
  • Remove oil, dirt, and makeup without over-drying the skin
  • Be scented but free from skin irritants and not pore clogging

As you can see the Up & Up Daily Facial Cleanser doesn’t have as many claims as Cetaphil most likely because it’s a more basic version of the cleanser.

Looking into them deeper, specifically at the ingredient lists there are some similarities with them both having water and glycerin being what stood out to me the most. I did see that Cetaphil has Niacinamide in the ingredients list which is intriguing because I regularly use a Niacinamide serum in my skincare routine.

daily facial cleanser ingredient comparison.


Personally, I feel like the Up & Up Daily Facial Cleanser is a good dupe for the Cetaphil Daily Facial Cleanser.
Both cleanse my skin well, personally, I feel like Up & Up does a slightly better job of really cleaning out my pores.

My skin doesn’t feel dry or tight after using either one, though with Cetaphil my skin feels slightly more moisturized than after using Up & Up.

I do feel like I need to use more of the Cetaphil cleanser to get a good foam going.

While I like that Cetaphil has a lot more benefits and help for my skin in its ingredients I don’t feel like I’m missing out on anything with Up & Up because of how good the rest of my skincare regimen is. And I haven’t noticed any changes in how my skin looks or feels since I started using the Up & Up cleanser.

The price difference of more than a couple of dollars for the 16 oz bottle is definitely something to call out.

I plan to keep using the Up & Up Daily Facial Cleanser and will make it a swap in my skincare routine for Cetaphil. However, I will buy the Cetaphil Daily Facial Cleanser when I can get it on sale and/or have a good coupon for it as I do think its formula enhances my skincare routine.

What’s your favorite facial cleanser?