So what are rich pins?They sort of look like regular pins except they include additional information, also called metadata on your pin. This information provided more detail about where the pin came from, so your pins are essentially more branded. Rich pins provide info like the
- Website name
- Post title
- Post description
- Image alt name
- Website favicon/logo
You can see my rich pins here.
There are six types of rich pins
1. AppThese pins include an install button so people can instantly download your application without ever leaving Pinterest. This type of pin is great for developers who make IOS apps.
2. ArticleThe article pins are great for bloggers or others who provide content in a written format. This is the pin I use since the majority of my content is in article format.
3. MovieWhen using the move rich pins they provide detailed info on the movie such as the cast members and reviews.
4. PlaceThese pins include information on how to find a specific location such as an address, phone number and map.
5. ProductIf you're a retailer or sell product from your site, product pins may be just right for you. Product pins include price, availability and where to buy information for the specific product being pinned.
6. RecipeThis is the rich pin perfect for sites with a focus on cooking and recipes. These pins include ingredient, cooking time and serving size info.
You can only use one type of rich pin per site, so the focus of the information you're pinning from your site can help determine which one is best for you.
What's the benefit of using rich pins?With rich pins when any content is pinned from your site, the pin is branded with your site favicon and name. Rich pins also allow you to automatically provide pinners with a pin description and title in your brand's style and tone of voice.
Additionally, the extra information pulled in to the pins help with keyword searches within Pinterest. This helps make your pins visible in more searches and reach more people. After I set up rich pins I saw a small increase in profile visits. That was because my pins were showing up in more and more Pinterest searches because of the additional details.
How do you get rich pins?To get rich pins you'll need to have a Pinterest Business Account. And if you're on the Blogger platform you'll need to mess with some of the code on the your site. I will admit, it took me a couple of tries to get it set up, but it wasn't as difficult as I thought it would be. Here's what I did to get rich pins for my blog on the Blogger platform.
Step 1: Get a business accountGo to Business.Pinterest.com to sign up for a business Pinterest account. If you already have a personal account you can just switch it over to a business one. Nothing about your account will change to the outside world, but behind the scenes you'll get Pin activity data and analytics as well as the ability to set up advertising on Pinterest.
Step 2: Verify your site with Pinterest
Step 3: Choose your rich pinDecide which of the six types of rich pin you'd like to use -app, article, movie, place, product or recipe
Step 4: Add the code to your siteIf on Blogger go to Template > Edit HTML and search for the code
Underneath the code post:
<meta expr:content='data:post.title' property='og:title'/> <meta expr:content='data:blog.metaDescription' property='og:description'/> <meta content='article' property='og:type'/> <meta expr:content='data:blog.url' property='og:url'/> <meta expr:content='data:blog.title' property='og:site_name'/> <meta expr:content='data:post.timestampISO8601' property='article:published_time'/> <meta content='EDIT TEXT HERE' property='article:section'/> <b:loop values='data:post.labels' var='label'> <meta expr:content='data:label.name' property='article:tag'/>
You'll need to edit the green text with information specific to your site and then publish or save the changes.
Step 5: Enable the Meta Tag descriptionYou do this by going to Settings > Search Preferences and clicking Yes for "Enable search description" and entering your description.
Step 6: Validate the rich pinCopy the URL to your most recent post and enter it into the Pinterest Rich Pin Validator. If accepted you should receive an email within a few days letting you know your site has been enabled for rich pins. You won't have to do anything to any other pages that have been previously pinned. Their pins will automatically be updated as rich pins.
That's it! You've now joined the world of rich pins.
P.S. You can now follow me on Facebook at facebook.com/arelaxedgal