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Why You Need Rich Pins On Pinterest

Pinterest rich pins; you've probably heard about them. And if you're active on Pinterest, follow other bloggers or brands you've most likely seen them in your feed but may not have paid them much attention. I know I didn't at first.

Over time I started to notice that my pins looked different than some of the other pins showing up in my feed and I was repinning. So I did some digging and found out the difference was because of rich pins. After learning more about what they are and what they can do I wanted to get them too. So I started researching how to set them up and wasted no time in doing so.

Why You Need Rich Pins On Pinterest
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So what are rich pins?

They sort of look like regular pins except they include additional information also called metadata on your pin. This information provided more detail about where the pin came from, so your pins are essentially more branded. Rich pins provide info like the
  • Website name
  • Post title
  • Post description
  • Image alt name
  • Website favicon/logo

You can see my rich pins here.

There are six types of rich pins

1. App

These pins include an install button so people can instantly download your application without ever leaving Pinterest. This type of pin is great for developers who make IOS apps.

2. Article

The article pins are great for bloggers or others who provide content in a written format. This is the pin I use since the majority of my content is in article format.

3. Movie

When using the move rich pins they provide detailed info on the movie such as the cast members and reviews.

4. Place

These pins include information on how to find a specific location such as an address, phone number, and map.

5. Product

If you're a retailer or sell product from your site, product pins may be just right for you. Product pins include price, availability and where to buy information for the specific product being pinned.

6. Recipe

This is the rich pin perfect for sites with a focus on cooking and recipes. These pins include the ingredients, cooking time, and serving size info.

You can only use one type of rich pin per site so the focus of the information you're pinning from your site can help determine which one is best for you.

What's the benefit of using rich pins?

With rich pins when any content is pinned from your site, the pin is branded with your site favicon and name. Rich pins also allow you to automatically provide pinners with a pin description and title in your brand's style and tone of voice.

Additionally, the extra information pulled in to the pins help with keyword searches within Pinterest. This helps make your pins visible in more searches and reach more people. After I set up rich pins I saw a small increase in profile visits. That was because my pins were showing up in more and more Pinterest searches because of the additional details.

How do you get rich pins?

To get rich pins you'll need to have a Pinterest Business Account. And if you're on the Blogger platform you'll need to mess with some of the code on your site. I will admit, it took me a couple of tries to get it set up, but it wasn't as difficult as I thought it would be. Here's what I did to get rich pins for my blog on the Blogger platform.

Step 1: Get a business account

Go to to sign up for a business Pinterest account. If you already have a personal account you can just switch it over to a business one. Nothing about your account will change to the outside world, but behind the scenes, you'll get Pin activity data and analytics as well as the ability to set up advertising on Pinterest.

Step 2: Verify your site with Pinterest

Step 3: Choose your rich pin

Decide which of the six types of rich pins you'd like to use - app, article, movie, place, product or recipe

Step 4: Add the code to your site

If on Blogger go to Template > Edit HTML and search for the code

<b:includable id='post'var='post'>

Underneath the code post:
<meta expr:content='data:post.title' property='og:title'/>
<meta expr:content='data:blog.metaDescription' property='og:description'/>
<meta content='article' property='og:type'/>
<meta expr:content='data:blog.url' property='og:url'/>
<meta expr:content='data:blog.title' property='og:site_name'/>
<meta expr:content='data:post.timestampISO8601' property='article:published_time'/>
<meta content='EDIT TEXT HERE' property='article:section'/>
<b:loop values='data:post.labels' var='label'>
<meta expr:content='' property='article:tag'/>

You'll need to edit the green text with information specific to your site and then publish or save the changes.

Step 5: Enable the Meta Tag description

You do this by going to Settings > Search Preferences and clicking Yes for "Enable search description" and enter your description.
The benefits of Pinterest rich pins and how to set them up on the Blogger platform. |

Step 6: Validate the rich pin

Copy the URL to your most recent post and enter it into the Pinterest Rich Pin Validator. If accepted you should receive an email within a few days letting you know your site has been enabled for rich pins. You won't have to do anything to any other pages that have been previously pinned. Their pins will automatically be updated as rich pins.

That's it! You've now joined the world of rich pins.

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Why You Need Rich Pins On Pinterest Why You Need Rich Pins On Pinterest Reviewed by Leah | A Relaxed Gal on 17 September Rating: 5


  1. Thanks to your post, I finally figured this whole pinterest rich pin process out. Thank you so much for sharing.

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