I eventually found an email marketing program, Mailerlite, that met my needs, and used it for a while. Eventually, I found it was time for a change. I needed something even simpler and I decided to try ConvertKit.
(This post includes some affiliate links. Should you click an affiliate link and make a purchase I may receive a small commission at no extra cost to you.)
What is ConvertKit?
Before I go into why I’m now using ConvertKit, let me share with you what it is. ConvertKit is a web-based email marketing software that was designed specifically for online creators. ConvertKit describes an online creator as someone who makes their living online being a “blogger, author, maker, YouTuber, poet, painter, musician, podcaster, chef, designer, or teacher.”ConvertKit’s mission is “to help creators earn a living online.” This is kinda evident in the features they have for their email software. Some of which you don’t see in other providers.
With ConvertKit you can
- Create custom landing pages to showcase your work or projects
- Offer your readers a free automatic download when they opt-in to your subscriber list
- Personalize your content for subscribers
- Create automated funnels to customize the content journey for your subscribers
- Create email templates
- Sell digital products
Why I switched to ConverKit
I’ve known about ConvertKit for a while but didn’t consider it as an option because I thought they were too expensive and would be too difficult to use.I was compelled to take another look at them because I had moved and wouldn’t be able to get a P.O. box for a while to use it for CAN-SPAM compliance. So I stopped sending emails for a couple of months while I figured out what to do. After a while, I remembered that ConverKit lets its users use its mailing address in their emails.
I went to the ConverKit site and did some digging to see what they offered. What I found were several more reasons to shift my email marketing to ConverKit
- There is finally a free plan! It’s only for those with 1,000 subscribers or less. If you have more subscribers you’ll need to switch to a paid plan.
- Email deliverability tends to be higher than for MailerLite
- Click-throughs tend to be higher than with MailerLite
- The interface isn’t that difficult to use
- There is a feature to easily send digital products via email
- You can monetize your newsletter with a paid newsletter option and e-commerce subscriptions
There are also a few downsides as well
- As your subscriber list grows so does the cost of ConvertKit which can be cost-prohibitive depending on budget
- There are no ready-to-use templates so you have to create all of your emails from scratch unless you create your own template
- The emails are a lot less visual than other tools and more text-based
- The free plan doesn’t include any of the automated features so you can’t send any automated emails
Conclusion
While I’m all in on ConvertKit right now I would still recommend MailerLite in certain circumstances. I think it’s a good email service if- You have grown your subscriber list past 1,000 and can’t afford to pay a lot for an email marketing service
- Need automated emails
If you have less than 1,000 subscribers and don’t need a lot of features I would recommend ConvertKit because of the reasons I noted above.
I plan to continue to use ConvertKit until I outgrow the free plan. Then I will decide whether I'll stay with ConverKit or switch to another email marketing service.
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