7 Reasons I Switched My Email Marketing To ConvertKit

I’ve been blogging for several years but it wasn’t until I was about 3 or so years in that I started to pay some attention to email marketing. Even then I was only half-heartedly doing it. I tried a few different email marketing programs and found them too difficult, time-consuming, or difficult to use.

I eventually found an email marketing program, Mailerlite, that met my needs and used it for a while. Eventually, I found it was time for a change. I needed something even simpler and I decided to try ConvertKit.

Black tablet on white and blue background that has the ConverKit home screen.
(This post includes some affiliate links. Should you click an affiliate link and make a purchase I may receive a small commission at no extra cost to you.)


What is ConvertKit?

Before I go into why I’m now using ConvertKit, let me share with you what it is. ConvertKit is a web-based email marketing software that was designed specifically for online creators. ConvertKit describes an online creator as someone who makes their living online being a “blogger, author, maker, YouTuber, poet, painter, musician, podcaster, chef, designer, or teacher.”

ConvertKit’s mission is “to help creators earn a living online.” This is kinda evident in the features they have for their email software. Some of which you don’t see in other providers.


With ConvertKit you can
  • Create custom landing pages to showcase your work or projects
  • Offer your readers a free automatic download when they opt-in to your subscriber list
  • Personalize your content for subscribers
  • Create automated funnels to customize the content journey for your subscribers
  • Create email templates
  • Sell digital products

When it comes to how much ConvertKit costs there are three pricing levels and only the higher pricing level includes all of the above features.



Why I switched to ConverKit

I’ve known about ConvertKit for a while but didn’t consider it as an option because I thought they were too expensive and would be too difficult to use.

I was compelled to take another look at them because I had moved and wouldn’t be able to get a P.O. box for a while to use it for CAN-SPAM compliance. So I stopped sending emails for a couple of months while I figured out what to do. After a while, I remembered that ConverKit lets its users use its mailing address in their emails.

I went to the ConverKit site and did some digging to see what they offered. What I found were several more reasons to shift my email marketing to ConverKit
  • There is finally a free plan! It’s only for those with 1,000 subscribers or less. If you have more subscribers you’ll need to switch to a paid plan.
  • Email deliverability tends to be higher than for MailerLite
  • Click-throughs tend to be higher than with MailerLite
  • The interface isn’t that difficult to use
  • There is a feature to easily send digital products via email
  • You can monetize your newsletter with a paid newsletter option and e-commerce subscriptions

There are also a few downsides as well
  • As your subscriber list grows so does the cost of ConvertKit which can be cost-prohibitive depending on budget
  • There are no ready to use templates so you have to create all of your emails from scratch unless you create your own a template
  • The emails are a lot less visual than other tools and more text-based
  • The free plan doesn’t include any of the automated features so you can’t send any automated emails


Conclusion

While I’m all in on ConvertKit <<<>>> right now I would still recommend MailerLite in certain circumstances. I think it’s a good email service if
  • You have grown your subscriber list past 1,000 and can’t afford to pay a lot for an email marketing service
  • Need automated emails

If you have less than 1,000 subscribers and don’t need a lot of features I would recommend ConvertKit because of the reasons I noted above.

I plan to continue to use ConvertKit until I outgrow the free plan. Then I will decide if I plan to stay with Converkit or will switch over to another email marketing service.

What provider do you use for your email marketing? Have you ever used ConverKit or MailerLite?

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