How I Use The Tarte Shape Tape Concealer

Let’s talk about the Tarte Shape Tape Full Coverage Concealer. In particular how I discovered it, why I decided to use it, and how I use it in my makeup routine.

black woman holding a tube of the tarte shape tape concealer
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I am a late bloomer when it comes to makeup. My mom didn’t wear a lot of makeup when I was growing up so I wasn’t really exposed to it outside of magazines, books, and my grandmothers who wore red blush and lipstick when they went out.

From those books and magazines, I developed a basic understanding of the types of makeup out there and how to use them including concealer. I learned what concealer is and how it’s used - to conceal dark spots and imperfections on the skin.

Over the years, (many, many years) how concealer is and can be used on a regular basis shifted to also being used for highlighting, contouring, and priming of lips and eyelids. I had such a hard time finding a good concealer that could conceal imperfections on my darker oily skin that I had several sitting around. So having another way of using those concealers intrigued me.

After trying to use my concealers for eyelid priming and highlighting I became an avid concealer user but didn’t think the cheaper ones I was using from the drugstore were cutting it.

That’s when I started noticing reviews from other influencers for the Tarte Shape Tape Full Coverage Concealer. I would probably say this concealer is a cult favorite. Pretty much everyone and their mother uses it.

That’s probably because
  • It’s a full-coverage formula
  • Has up to 16-hour wear
  • It’s crease-proof so it won’t cake or settle in lines
  • It brightens
  • It helps to smooth & blur the appearance of fine lines & wrinkles
  • It has a large dome-shaped wand making application easy

The Tarte Shape Tape Full Coverage Concealer also has some really interesting and beneficial key ingredients
  • Shea butter to help retain skin's elasticity
  • Mango butter to help moisturize & condition
  • Licorice root to brighten the appearance of dark circles & color correction

This concealer comes in 34 shades with a little less than half of them on the brown and darker side of the spectrum so you’ll most likely find a shade that works for you.

I’ve been using the Tarte Shape Tape Full Coverage Concealer for a few years now for these two reasons

1. To brighten up my under eye: I don’t have really noticeable under-eye darkness but I like the idea of making that area look a little brighter than it naturally is. To use it under my eyes I put a small amount in the corners. I let the concealer sit for a minute to two to get a little tacky and then blend it in with my makeup sponge.

2. As an eyelid primer: This replaced the cheap drugstore eyelid primer I had been using for a few years. When using it as an eyelid primer I apply it after I apply my foundation or after applying my primer if I’m not wearing foundation. After applying I let the concealer sit on my lids for a couple of minutes and then blend it in with my makeup sponge.

a relaxed gal applying the tarte shape tape concealer

I’m currently using the shade 53S Deep Sand which works perfectly with my skin tone for brightening. I do think I’m going to see if I can find a better shade to use for concealing as I’d like to try just wearing concealer some days.

The Tarte Shape Tape Full Coverage Concealer is a little pricey at over $30 for a tube but I was able to get it on sale when I initially bought it. I keep buying and using it because
  • Personally, I think this concealer tends to last longer than my 24-hour wear foundation.
  • It doesn’t dry out my skin
  • It does help to brighten up my under eyes
  • It helps keep my eyeshadow in place and from fading too much throughout the day

The Tarte Shape Tape Full Coverage Concealer can be purchased at Ulta, Tarte’s website, and Amazon. I personally tend to buy mine from Ulta when it’s on sale for 30% or more percent off.

If you're not a fan of the Tarte Shape Tape Concealer because of the consistency or how it looks and feels on your dry skin, there are a few other options. There’s the Shape Tape ​​Ultra Creamy Concealer which is similar except it provides 24-hour hydration. Gotta love options!

Try the Tarte Shape Tape Concealer for yourself