How To Make Your Blog Pinterest Friendly

I am an avid user of Bloglovin. I log in at least once a day to see what new blog posts await me from blogs I follow and blogs that are recommended to me. Through Bloglovin I've found several new blogs to follow. I've also found great content I'd like to add to my Pinterest boards, but I can't.

I can't share that content on Pinterest because the posts aren't optimized for Pinterest. There are no share buttons or images that are made for Pinterest. These bloggers aren't creating content that is Pinterest friendly or pinnable.

How To Make Your Blog Pinterest Friendly | A Relaxed Gal
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For quite a while I was guilty of this. I didn't think about others sharing my content on social media, especially Pinterest. So for several months, actually close to a year, my posts weren't optimized for Pinterest and no one pinned them. But after reading about the success other bloggers had on Pinterest and why they had that success I made some wholesale changes to my content.

Under no circumstances do I consider myself an expert on Pinterest. In fact, I've only been using Pinterest for a short while now and am still working to figure it out. But while I'm not an expert I do have an understanding and appreciation of what makes a blog post Pinterest friendly.

1. Graphics and images sized for Pinterest

With all of the different types of pins out there it can be hard to know what is the best size for your image pins. In today's world, there is no specific pixel size that everyone to adhere to but from what I've seen it's still recommended to stick to a vertical format for your pins and long pins still have a better chance of standing out and getting repinned. 

What to do

Create one or more images for your post that has at least 2:3 aspect ratio which is the minimum size Pinterest recommends. Most likely this is the recommended size because it works really well on mobile devices and a lot of Pinterest users are on mobile. Some people use other ratios for longer pins such as 1:3 and 1:2.1 though they will be truncated or partially cut off by the platform. 

When making my pins for Pinterest I use Canva because I can use a pre-sized template as is or customize it. I can also design my own pins from scratch. Another option for designing your pins is Tailwind Create which is similar to Canva and lets you create stunning and professional-looking pins using pre-made templates that you can customize.

If you have more than one image in your post that you create specifically for your audience to pin to Pinterest you can have them visible throughout your post or at the end of your post. Another option is to hide them in your posts. You can learn how to hide images in this post by Chole Danielle.

2. Attractive images and graphics

Even if the image is the right size for Pinterest, if it's not an attractive image or doesn't fit my image aesthetic I won't pin it. What makes an image unattractive for Pinterest is it's
  • Too dark
  • Blurry or fuzzy
  • Out of focus
  • Doesn't have a text overlay
  • Has too much text

These are also great tips for making your pins mobile-friendly as well.

What to do

Use better images which can be done in a variety of ways
  • When taking your own images, use a lot of natural light
  • Edit your images and/or use image filters. There are many great apps out there that you can use to edit your images like Adobe Lightroom, Photoshop, and Snapseed 
  • Use high-resolution images so they don't pixelate when you increase the size, crop, or edit them in any way
  • Add attractive text overlays. You can use a program like Canva for this

How to make your blog posts Pinterest friendly |

3. Include descriptions on graphics and images

Descriptions are a big part of what pulls your pins into searches on Pinterest. A description tells people what the content or blog post is about. It's also a place to encourage or entice people to click through to take in your content.

When I select an image from a blog post that I want to pin and there's no description I do one of two things 1) create my own, 2) don't pin it, and leave the site. Because I'd rather spend my time writing pin descriptions for my own content I tend to leave the site and don't pin the image if there is no image description.

What to do

Fill out the alt text for your post images. Pinterest pulls the alt text for their pin descriptions when you pin directly from your site. So when someone pins from your blog and your images don't have the alt text, that person has to come up with their own description. This could be a deterrent for them to pin from your site.

4. Easy to find share button(s)

If I can't find an easy way to share a post to Pinterest I may copy the post URL and pin the post that way. But more often than not, I just leave and don't pin the post. I didn't want this to happen when people visited my site resulting in me missing out on free exposure and traffic driving opportunities. So I incorporated a variety of ways for someone to share my blog post.

What to do

Add share buttons to your blog that are easy to find and use. My site template has some social share buttons attached to each post. I have also used free share buttons from SumoMe that show up on every page and post on my site. The SumoMe share buttons are easy to set up and can be customized to fit the look of your site. Also, I added the Pinterest save button that shows up as an overlay when you hover over any of my post images.

 What do you do to help people share your blog posts on Pinterest?

How to get more blog traffic from Pinterest | A Relaxed Gal 4 ways to make your blog post pinnable | A Relaxed Gal


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