Blog Building Tools

Are you just getting your blog started? Or are you a blogger or online business owner who is always trying to find the perfect tools to help you promote your posts? Then this is the place for you!

Over the years I've used and discovered several great products and services that are helpful for running a successful blog. And lucky you, I've decided to compile a list of the best ones and share it with you. Please note some of these are free tools and some of them require a subscription or payment.

Start and build your blog or online business with this free list of 20+ blogging tools. | A Relaxed Gal

(Some of the links on this page are affiliate links. So if you click a link and make a purchase I may make a small commission at no extra cost to you. Thank you!)

Blog platforms

1. Blogger
This is the platform I use. It's free so if you aren't sure if blogging is something you want to do long-term, full-time or you don't have much money to put towards a blog, this is a good platform to start with.

Open-sourced software that can be used to create a self-hosted blog platform.

Blog themes

WordPress Themes
A great resource for WordPress themes that work on the Genesis Framework. These themes were designed with the female online business owner and blogger in mind. Themes range from simple & chic to colorful & trendy and are all about $75.

Domains & hosting

4. Godaddy
Godaddy is probably one of the most well-known domain registrars out there and they make domain registration very easy. Their customer service is also very good. I had an issue with my blog where my domain wasn't redirecting anymore. I called Godaddy and they got right on it, figured out the issue, and had me back up and running in a short amount of time.

5. SiteGround
A hosting service for self-hosted blogs. They offer multiple hosting package options based on your needs, which means if you're just starting your blog it can grow with you. I've heard from other bloggers that SiteGround has great responsive customer service, quick setup, and they'll help you migrate your blog from another hosting service at no extra charge.

Graphic design

6. Canva
Graphic design
Canva is an online graphic design software that makes graphic design easy for those of us who aren't designers. You can sign up for a free account and create designs for social media covers, blog graphics, posters, and more. Or you can sign up for the Pro option that gives you more access to images and other features.

I love how simple it is and that I can use my own images or free ones available through Canva. If you want to see how I use the free version of Canva to create my blog graphics check out How To Create Blog Graphics With Canva.

Email service providers

7. MailerLite
Email list building and management
This is what I use to capture and manage my email list. There is a free plan that allows you to have up to 1,000 and paid plans start at $10/mo. It's really affordable and the email service that best fits my budget and also provided the types of features I need and want.

8. ConvertKit
Email list building and management
I've heard that ConvertKit is great if you have a larger subscriber list. This was created for bloggers by bloggers so there are many great features that make managing your blog email list a lot easier.

Grow your blog or business with this list of 20+ blogging tools. |

Stock photos

9. Styled Stock Society
These are stock photos created for female entrepreneurs. I love the photos on this site. They are so stylish, pretty, and bright. While you have to pay to download most of the photos you can still sign up to get 10 photos for free.

This is another one of my favorite stock image options for female bloggers and entrepreneurs. The She Bold Stock photos are so clear, bright, fun, and cheerful! You can get some free images but you can also sign up for one of the membership plans.

11. Pexels
Free stock photos
Here you can find high-resolution, free stock photos that are licensed under the Creative Commons Zero (CC0) license.

12. Pixabay
Free stock photos
Copyright-free images and videos that are under Creative Commons CC0.

13. Stock Snap
Free stock images
Photos on this site are free from copyright restrictions and don't require any attribution. The photos I've used from this site are lifestyle and interior shots.

14. Unsplash
Free stock photos
These are high-resolution photos from photographers all around the world. They say you can use the photos "for commercial and noncommercial purposes. You do not need to ask permission from or provide credit to the photographer or Unsplash"

Photo editing

15. Snapseed
Photo editor
I've tried various apps and online tools to edit the images I take. This free app is my favorite because it gives me the best editing results with images that have dark lighting. The editing options are pretty robust for a free app and I've found that Snapseed does a much better job than other free image editors.

16. Image Compression
Image optimizer
Having a slow-loading blog is the worse. It can turn away potential and current readers and also negatively impact your income if you've monetized your blog. One of the biggest culprits can be large images. This free site typically compresses my images by 90% without making them blurry.

Sometimes you have an image that you'd like to remove the background from and that can be hard to achieve without having something like Photoshop. This free online tool can help. All you have to do is upload your image and it will automatically remove the background for you. 

Social media management & scheduling

18. Later
Instagram scheduling and posting
Part of the process of posting on Instagram if you're an Influencer or Blogger is to plan your feed. Later helps you do that in an easy way. Plus you can auto-publish your posts so once you've scheduled your post you don't need to do anything else. The free plan that Later has allows you to post 30 single image posts a month.

19. Planoly
Instagram scheduling and posting
This is similar to Later but with a few feature differences. With the free plan, you can upload 30 images and visually plan, schedule, and auto post to my feed. Plus you can also schedule your stories so you get notifications on when to post a new story.

20. Missinglettr
Twitter and Facebook content creation and posting
I found out about this tool via a blog post from a blogger I follow. I signed up and couldn't figure it out so it was at least a couple of years before I started to use it. And I wish I'd started using it earlier. Missinglettr scans your blog posts and autogenerates social posts for Twitter, Facebook, or LinkedIn that you can then approve and schedule. With this tool, you no longer need to write or plan your social promotions.

21. SocialPilot
Instagram, Facebook, Twitter, Pinterest scheduling
I've used SocialPilot for scheduling Facebook and Twitter posts. What I like most are the repeat post features, the bulk upload, and you can see all your scheduled posts in a calendar format. This is helpful for me because I've very visual.

22. RecurPost
Facebook, Twitter, LinkedIn scheduling and posting
RecurPost is a social media management tool for Twitter, Facebook, and LinkedIn. It doesn't just post your content once but saves it to post it again and again.

23. Social Media Tips
Instagram, Facebook, Pinterest
Improve your use and presence on social media with these tips:


24. Amazon
Free to sign up
This is the affiliate program that I've actually made some money from. Because so many people shop on Amazon now this is the affiliate program that I would recommend to new bloggers. I've also written a blog post with some tips for making money with the program that you can read here.

25. ShareASale
Free to sign up
This is another popular affiliate program that bloggers use. This is essentially a network that you sign up for and can then select the individual programs you'd like to be a part of. This is a good network if you're a beauty blogger or blog about blogging.

26. FlexOffers
Free to sign up
Outside of Amazon, this affiliate network is my favorite because they have a good mix of merchants for you to choose from. Personally, I think this network is perfect for beauty and finance bloggers as there are oodles of merchants in these niches to choose from.

27. SendOwl
E-commerce software
If you're looking to sell your own digital products then you should give SendOwl a try. It makes directly selling, delivering, and getting paid for your digital products easier.

28. Payhip
E-commerce software
This is similar to SendOwl where you can set up a shop to sell your digital products except they have a free for life plan. This free plan gives you access to most of the features available but the payout is higher than for the paid plans.

Free to sign up
With RewardStyle/LTK you'll get access to a monetization platform that gives you access to thousands of major brands. You're able to create affiliate links to the products offered by these brands and promote them on your blog/website and social channels.

Blog management

This is what I use to track the money I make and spend on my blog each year. The tracker is for one year and using pre-existing formulas it provides an overview of incomes and expenses and then provides more detailed and monthly breakouts for each in additional tabs.

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