,

Amazing Tools to Automate and Manage Your Social Media

I don’t like to spend a lot of time on social media. In fact, I tend to be one of the last people to sign up for the newest social media site if I ever do. I resisted Instagram until a year or so ago and I want nothing to do with Snapchat.

Part of my aversion to social media is laziness. I don’t want to spend time learning something that has little practical use. The other part, the largest part, is I don’t have the time to stay actively engaged on social media. I have a full-time job, hobbies and other activities I like to do. All of which doesn't leave me with a lot of time for social media.

Even social media for A Relaxed Gal. I currently have three active social accounts for A Relaxed Gal - Pinterest, Facebook and Twitter. These social media channels are vital for reaching and communicating with my blog audience, but manually maintaining them can be time-consuming.

Amazing tools to manage and automate your social media | arelaxedgal.com

(This post includes affiliate links. Read about the use of affiliate links on this site.)

To help with that I use three social media management tools. With these three tools I’m able to automate or pre-schedule all of my social posts so I don’t have to spend hours every day manually pinning, tweeting or posting.

There are so many social media management tools available and I’ve tried several in an effort to find the ones that work best for me. The three tools I’m using currently are
  • Tailwind for pinning to my Pinterest boards
  • SociaPilot for automating some of my Facebook and Twitter content
  • RecurPost for recycling tweets and posts with my blog content

When I was trying to decide which social media management tools to use for my social media channels I realized I needed to take into consideration how I was going to use the tool and whether it would help me save time. These considerations may also be helpful for you if you’re researching and evaluating social media management tools.
  • Which social channels do you want to manage?
  • How often do you want to post on each channel?
  • What’s your budget? How much do you want to spend for a tool?
  • What do you want the tool to do for each channel (e.g. post, loop posts)

After determining what I wanted, needed and could afford in a social media management tool I then went out to see what my options were. What I found were multiple tools that all have many great features. No two tools were alike which made the selection of a tool really hard.

Tailwind

You may have heard about Tailwind before. If you have, it’s probably been in the context of managing your Pinterest profile. What many people don’t know is Tailwind can also be used for Instagram. The kicker is right now you can only use Tailwind for one Pinterest account or one Instagram account. You can’t have both linked. The Blogger/Small Business Plan is $9.99 a month.

I completed a free trial of 100 pins and did see a small boost in my Pinterest engagement and followers. After the free trial, I opted to not continue with Tailwind and use BoardBooster though I did like Tailwind's easy-to-use interface and the robust analytics.

After a year or so with BoardBooster, I switched to Tailwind because of the analytics and the posting schedule Tailwind creates based on your traffic and audience engagement. As well as the fact that I can schedule repins directly from Pinterest.

Tailwinds features for Instagram include
  • A drag-and-drop calendar that will automatically schedule posts at optimal times
  • A hashtag finder that automatically recommends the best hashtags for your posts
  • The ability to recycle your best performing posts


HootSuite

When I first started my blog HootSuite was the first social media management tool I used. I had heard about it years prior from working in advertising but had never used it for myself. I started with the free plan to see if I liked it and how useful it would be for my blog. I ended up sticking with the free plan.

Hootsuite allows you to manage Facebook, Twitter, Instagram, YouTube, LinkedIn and Google+. With the free plan you can manage up to three social profiles, but with paid plans, you can manage more.

Other features of the free plan include
  • Basic analytics to track follower growth and best performing posts
  • Lead capture campaigns with sweepstakes and social contests
  • 2 RSS integrations to source content either from your blog and/or other bloggers

A benefit of using HootSuite is it has an integration with another social media management tool Tailwind (which I’ll talk about later). The integration allows you to create and manage Pinterest pins from within the HootSuite dashboard.

SmarterQueue

Probably one of the most important features for me in a social media management tool is being able to loop or recycle top performing content. While I’ve found a few tools with this feature I’ve found it’s hard to find tools that will not just recycle content but do it well.

SmarterQueue is one of the few tools I found that recycles with their evergreen content feature. The evergreen feature is really easy to use which is a plus.

There are several other great features SmarterQueue has which makes social media management easier
  • Categories so you can organize the content you’re posting
  • Curation of content from Facebook, Instagram and Twitter sources you chose
  • Scheduling with a calendar format
  • Analytics
  • Competitor analysis

With SmarterQueue you can post to Twitter, Facebook, LinkedIn and Instagram. I did a 14-day free trial using the tool for Facebook and Twitter. I would have continued with a paid plan, except it didn’t fit in my current budget. Paid plans start at $20 a month.

Amazing tools to automate and manage your social media | arelaxedgal.com

SocialPilot

This tool was a random find and can’t even remember how I found it. I started with a free trial and liked the features enough that I considered paying for a plan. I ended up paying for a plan when I was offered a 40% discount! I couldn't resist. It was such a good deal.

Besides the discounted price the feathers of the tool also drew me in. SocialPilot is one of the few tools that allows you to manage most of the top social channels from one platform. All in one platform you can manage Pinterest boards, Instagram, Facebook, Twitter, LinkedIn and tumbler. I use it to manage key Pinterest boards, Facebook and Twitter.

With SocialPilot you can schedule content, manage content with a scheduling calendar, customize your Facebook branding so your brand is highlighted in the post versus the tool and get content suggestions. What SocialPilot doesn’t have is the ability to easily recycle content though you can use the analytics feature to see which posts performed best and reshare them.


RecurPost

In addition to SocialPilot, I use RecurPost for Twitter and Facebook. The key feature of RecurPost is the recurring posting. So not only do you have the option of posting your content once, but you can save your posts and have them posted again and again until you tell the tool to stop.

I'm using the free RecurPost plan which allows me to save 100 pieces of content for recurring posting. I love Recurpost because I now spend a lot less time creating tweets and Facebook posts every week.

BoardBooster

This is a tool that is specifically for managing Pinterest. With a monthly BoardBooster plan, you can pin content from your blog and Pinterest to your personal boards and group boards.

BoardBooster has a pretty unique feature of looping existing pins on your boards. This is great because it can help older pins get a new life and possibly more repins because it’s being put back in front of your followers.

Some additional features BoardBooster has that aren’t included in the monthly plans are board clean up, pin quality improvement and group board management.

Accounts start at $5 a month for 500 total pins per month, though you can get a free trial of 100 pins.

I used the $5/month plan and am mainly using BoardBooster to loop my existing pins and pin to group boards.

With the analytics BoardBooster provides I was able to track my day-by-day follower growth and also the performance of each board.

As I mentioned previously I ended up selecting SocialPilot, RecurPost and Tailwind, because I found that only one tool wouldn’t fit my needs. Depending on your needs you may find a mix of multiple tools is best or you may find one that works best for you.

What social media management tools do you recommend?



Amazing tools for automating and managing your social media | arelaxedgal.com
Share:

0 comments:

Post a Comment

© 2014-2017 A Relaxed Gal. All Rights Reserved. All posts are written by Leah unless stated otherwise. All of the content on this site is for informational purposes only. I am not a hair care, blogging, beauty or financial advisor or life professional. All opinions are from my own personal experience and are not to be viewed as professional or legal advice. None of this content is meant to be used or taken a substitute for any professional advice. Information provided is accurate and true to the best of Leah's knowledge. There may be human error, omissions, and mistakes in the information provided.

See Disclosure and Privacy Policy.





Instagram: @arelaxedgal