Amazing Tools To Automate And Manage Your Social Media

I don’t like to spend a lot of time on social media. In fact, I tend to be one of the last people to sign up for the newest social media site if I ever do. I resisted Instagram until a year or so ago and I want nothing to do with Snapchat.


Part of my aversion to social media is laziness. I don’t want to spend time learning something that has little practical use. The other part, the largest part, is I don’t have the time to stay actively engaged on social media. I have a full-time job, hobbies and other activities I like to do. All of which doesn't leave me with a lot of time for social media.

Amazing Tools To Automate And Manage Your Social Media | A Relaxed Gal
(This post includes affiliate links. Should you click an affiliate link and make a purchase I may make a small commission at no extra cost to you. This post was updated 7.26.2020.)

Even social media for A Relaxed Gal. I currently have three active social accounts for A Relaxed Gal - Pinterest, Facebook, and Twitter. These social media channels are vital for reaching and communicating with my blog audience, but manually maintaining them can be time-consuming.

To help with that I use social media management tools. With these tools, I’m able to automate or pre-schedule all of my social posts so I don’t have to spend hours every day manually pinning, tweeting, or posting.

Because there are so many social media management tools available I've tried several in an effort to find the ones that work best for me. That quickly got exhausting So I finally sat down to decide which social media management tools to use for my social media channels I realized I needed to take into consideration how I was going to use the tool and whether it would help me save time. These considerations may also be helpful for you if you’re researching and evaluating social media management tools.
  • Which social channels do you want to manage?
  • How often do you want to post on each channel?
  • What’s your budget? How much do you want to spend on a tool?
  • What do you want the tool to do for each channel (e.g. post, loop posts)

After determining what I wanted, needed, and could afford in a social media management tool I then went out to see what my options were. What I found were multiple tools that all have many great features. No two tools were alike which made the selection of a tool really hard.

Tailwind

You may have heard about Tailwind before. If you have, it’s probably been in the context of managing your Pinterest profile. What many people don’t know is Tailwind can also be used for Instagram. The kicker is right now you can only use Tailwind for one Pinterest account or one Instagram account. You can’t have both linked.

I completed a free trial of 100 pins and did see a small boost in my Pinterest engagement and followers. After the free trial, I opted to not continue with Tailwind and use BoardBooster though I did like Tailwind's easy-to-use interface and robust analytics.

After a year or so with BoardBooster, I switched to Tailwind because it included so many more features such as analytics, schedule creation, and a browser extension to schedule repins directly from Pinterest.

Tailwind has some great features for Instagram such as
  • A hashtag finder that is color-coded to show which hashtags were most popular
  • A schedule generator so you didn’t have to guess on the best time to post
  • Smart.bio which is an advanced and customizable link in bio tool for Instagram (and is free by the way)
  • The ability to recycle your best performing posts with their Smartloop tool

You can read more about several of the features Tailwind for Instagram has in these posts

HootSuite

When I first started my blog HootSuite was the first social media management tool I used. I had heard about it years prior from working in advertising but had never used it for myself. I started with the free plan to see if I liked it and how useful it would be for my blog. I ended up sticking with the free plan.

Hootsuite allows you to manage Facebook, Twitter, Instagram, YouTube, LinkedIn, and Google+. With the free plan you can manage up to three social profiles, but with paid plans, you can manage more.

Other features of the free plan include
  • Basic analytics to track follower growth and best performing posts
  • Lead capture campaigns with sweepstakes and social contests
  • 2 RSS integrations to source content either from your blog and/or other bloggers

A benefit of using HootSuite is it integrates with Tailwind. The integration allows you to create and manage Pinterest pins from within the HootSuite dashboard.

SmarterQueue

Probably one of the most important features for me in a social media management tool is being able to loop or recycle top-performing content. While I’ve found a few tools with this feature I’ve found it’s hard to find tools that will not just recycle content but do it well.

SmarterQueue is one of the few tools I found that recycles with its evergreen content feature. The evergreen feature is really easy to use which is a plus.

There are several other great features SmarterQueue has which makes social media management easier
  • Categories so you can organize the content you’re posting
  • Curation of content from Facebook, Instagram and Twitter sources you chose
  • Scheduling with a calendar format
  • Analytics
  • Competitor analysis

With SmarterQueue you can post to Twitter, Facebook, LinkedIn, and Instagram. I did a 14-day free trial using the tool for Facebook and Twitter. I would have continued with a paid plan, except it didn’t fit in my current budget. Paid plans start at $20 a month.

Amazing tools to automate and manage your social media | arelaxedgal.com

SocialPilot

This tool was a random find and can’t even remember how I found it. I started with a free trial and liked the features enough that I considered paying for a plan. I ended up paying for a plan when I was offered a 40% discount! I couldn't resist. It was such a good deal.

Besides the discounted price the feathers of the tool also drew me in. SocialPilot is one of the few tools that allows you to manage most of the top social channels from one platform. All in one platform you can manage Pinterest boards, Instagram, Facebook, Twitter, LinkedIn, and tumbler. I have used this tool to manage key Pinterest boards, Facebook, and Twitter.

With SocialPilot you can schedule content, manage content with a scheduling calendar, customize your Facebook branding so your brand is highlighted in the post versus the tool, and get content suggestions. What SocialPilot doesn’t have is the ability to easily recycle content though you can use the analytics feature to see which posts performed best and reshare them.


RecurPost

The key feature of RecurPost is the recurring posting. So not only do you have the option of posting your content once, but you can save your posts and have them posted again and again until you tell the tool to stop.

I'm using the free RecurPost plan which allows me to save 100 pieces of content for recurring posting. I love Recurpost because I now spend a lot less time creating tweets and Facebook posts every week.

Later 

This is my go-to app for managing my Instagram feed. You can use Later to plan, schedule, and auto-post your posts to Instagram. Additionally, with a paid plan you get access to some analytics about your Instagram profile.

If you're a blogger there are two plans to choose from:
  • The first is the free plan - With the free Later plan, you connect up to one social profile for Twitter, Facebook, Instagram, and Pinterest. You can post up to 30 posts a month for each profile. 
  • The second plan is $9 a month - the paid plan also includes connection of one social profile or Twitter, Facebook, Instagram, and Pinterest but you can post up to 100 posts a month for each profile, and also get access to analytics.
Whichever plan you sign up for you also get access to Later's Linkin.Bio tool which allows you to add links to your Instagram images by creating essentially a landing page you can link to in your Instagram profile. The page resembles your Instagram feed and displays your posts as clickable images.

Planoly

This was an app I tried out for my Instagram feed around the same time as Later. With it, you can plan and schedule your content for multiple social channels - Instagram, Twitter, and Facebook - as well as plan and schedule pins for Pinterest.

Planoly offers a free plan that allows connection with two social profiles (one Instagram profile and one Pinterest profile), up to 30 image uploads a month for each profile. You can do a bit more with the $7 a month plan which is one of the profiles has unlimited image uploads a month while the other still has 30, and you get more analytics for Pinterest and some additional planning tools for Instagram. I've only used the free plan as it does exactly what I need for now.

Missinglettr

This tool is one I discovered through another blogger. I actually signed up for it, never used it, and then randomly decided to give a try and have been using it ever since. The Missinglettr tool automatically turns blog posts into social media content.

Once set up Missinglettr detects new posts on your blog, it then analyzes the content and automatically creates a series of social media posts that are pre-filled with quotes, hashtags, and images for you to review and approve or disapprove. Once you've done your approvals you can schedule the campaign and let it run. I use it for Twitter and it's made creating different and unique tweets for each of my new blog posts so much easier and less time-consuming. 

Missinglettr has two advertised plans
$9 a month - includes a connection to one site and two social profiles and scheduling of 500 posts.
$39 a month - includes a connection for up to three sites and nine social profiles, scheduling of 3,000 posts, plus some access to analytics.

I'm currently on a free plan which isn't advertised so I don't know if it still exists or I was grandfathered in. With the free plan, I'm able to connect one site and social profile and schedule up to 270 posts. If you aren't able to sign up for a free plan, you can give Missinglettr a try using their 14-day trial.

What I use (updated July 2020)

Currently, I'm using more than one tool
  • Later free plan for Instagram and occasionally Facebook
  • RecurPost for Facebook and occasionally Twitter
  • Planoly free plan for Pinterest
  • Missinglettr free plan for Twitter

Depending on your needs you may find a mix of multiple tools is best or you may find one that works best for you.

What social media management tools do you recommend?


(Updated 7.26.2020)
Amazing Tools To Automate And Manage Your Social Media Amazing Tools To Automate And Manage Your Social Media Reviewed by Leah | A Relaxed Gal on 29 June Rating: 5

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